The Business of Live Events
A deep dive into what it takes to run a profitable live event production company in today's market — from pricing to client management.
Live on Twitch & YouTube
Maxwell Cafe
LIVE. RAW. UNFILTERED.
An old-school radio-style live talk show covering the business of creativity — production, branding, entrepreneurship, and the culture that drives it all. No scripts. No filters. Just real conversation.
Streaming live on Twitch & YouTube
About the Show
WHERE CREATIVES COME TO TALK.
Maxwell Cafe is the show where industry professionals, creatives, and entrepreneurs pull up a chair and get real. Hosted by Shawn Maxwell, each episode digs into the stories behind the work — the wins, the losses, and everything in between.
Think old-school radio energy with a modern production lens. No teleprompters, no talking points — just honest conversation about what it actually takes to build something in the creative industry.
Show History
WHERE IT ALL STARTED.
Before the studio setup and the memorabilia wall, Maxwell Cafe had its roots in old-school radio — raw conversations, real energy, and a mic in front of whoever had something worth saying.
That same spirit drives every episode today. The format has evolved, the production has leveled up — but the mission hasn't changed: keep it real, keep it moving, and give the people something to talk about.
Recent Episodes
PAST EPISODES.
New episodes drop regularly — follow on Twitch or subscribe on YouTube to stay notified.
The Business of Live Events
A deep dive into what it takes to run a profitable live event production company in today's market — from pricing to client management.
Building a Brand From Zero
How do you build a recognizable brand with no budget and no connections? This episode digs into exactly that.
Livestreaming as a Revenue Stream
Turning a camera and an internet connection into consistent income — the strategy, the platforms, and the mindset.
Never Miss an Episode
STAY PLUGGED IN.
Follow on Twitch and subscribe on YouTube to get notified when we go live. New episodes drop regularly.